Feb. 28, 2013
STOP DREAMING. START SOMETHING.
That’s my motto.
This all stems from my high school journalism teacher. She ate peanut butter straight from the jar and never let us write about anything fun. I was naturally jealous (about the peanut butter) and determined to start a publishing revolution.
Enter my ‘zine-turned-blog-and-Internet-TV show, Planet Verge, where my goal was to inspire the world, one indie rocker at a time. Over ten years, my all-female staff and I lured an audience with “What’s Hot”—music, beauty and entertainment-related content– and then introduced them to “What’s Important”—saving endangered tigers, adopting shelter pets and going vegan. Mission: accomplished.
But it wasn’t enough. There was a burning need running through my blood to make a bigger impact. I didn’t just want to report on the things I loved, I wanted to be part of the team introducing these bands and causes to the world. So I started a PR firm, Audio Crush, and taught myself the ropes while still in college. Since then, I have worked with major and indie label acts including Cash Cash (Universal Records) and Val Emmich (Epic Records/ actor- 30 Rock and Ugly Betty). From street team management to video EPK creation and music placement on major networks (MTV’s Jersey Shore, Showtime and AOL Radio to name drop a few), I’ve played cupid to music fans across the globe, making them fall in love at first listen.
These side projects provided me with an accomplished “social life,” while my day job at an indie music company allowed me to hone my skills by managing PR, evaluating artist submissions, drafting contracts and organizing showcases during the CMJ Music Marathon.
Fast-forward to present day, where I spend my days handling client accounts for solar energy and healthcare companies, and nights running my newest venture, Trash the Dress, a support system for women divorced in their twenties.
Yep, it happened to me and I took advantage of my experience by interviewing young women about their divorces and writing a book, “Trash the Dress: Stories of Celebrating Divorce in your 20s” (pending publication). I even launched an editorial website for women divorced in their twenties, by women divorced in their twenties. What can I say? I missed my days as a journalist! I even started blogging for Huffington Post Divorce. And now, in addition to pitching my clients to media outlets by day, I’m answering interviews about myself every night.
You see; I really can’t suppress my desire to make a difference in the lives of others. That’s what a career in PR means to me. It’s changing the world, one pitch at a time.
* Find me here:
-Personal Twitter @HelloJoelleLisa
-Trash the Dress Twitter @Divorcein20s